The DraftKings online gambling brand has definitely managed to gain some ground in New Jersey ever since their online casino offering launched a few months back. The company was already known as a reputable daily fantasy sports provider. However, since sports betting became a legal option across the US, they were quick to respond to the new opportunity and release a sportsbook.
- DraftKings online casino released in New Jersey online gambling market.
- Profits have doubled for the land-based licensor Resorts Casino.
- Limited gameplay offer achieves great results, DraftKings second in NJ market share.
DraftKings Dives Into Online Casino Gameplay
On December 2018, the brand decided to test online casino waters with the first blackjack game. The platform has managed to expand into further casino gameplay – table and slots titles, as well as live dealer games powered by reputable provider Evolution Gaming. This ultimately saw online poker as the only one left to be included under the DraftKings brand platform.
DraftKings In Numbers
This gambling brand has set up legal operations in the New Jersey market under the Resorts Casino land-based license. Other online gambling platforms have additionally released their products under the same license:
- Resorts Online Casino
- Mohegan Sun Online Casino
- PokerStars New Jersey
The revenue is calculated on the basis of all platforms under the licensee, but even at that, significant progress is more than evident.
- On November 2018, Resorts Casino raked up about $3 million.
- In December it climbed up to $3.8 million.
- In January profits increased to a total of $5.8 million.
- Finally, in February, the network reached $6.6 million in total earnings.
What’s on Offer?
The DraftKings online casino is the latest addition to the New Jersey gambling scene, with players more than eager to make use of fresh new content. According to the analysis performed by Eilers & Krejcik Gaming (E&KG), this platform has already been able to take up a 9% presence in the states online casino market revenue.
Progress is expected to follow soon enough, considering the platform is so far only equipped with a few table games and less than 10 slot titles. The live dealer casino section was a welcome addition, with online sports bettors seen changing between gameplays in order to loosen up from their tickets. Online poker is still missing from the offering in order to bring things full circle.
A Change in Market Landscape
Overall, the New Jersey online gambling market has experienced a shift in presence. DraftKings’ bold move didn’t only see them entering the online casino sphere – it also helped affirm their second-place position in terms of market share. Golden Nugget remains the undisputed leader of the New Jersey online gambling scene, what with their 500+ game title variants and a reputable license to back them up.
DraftKings has successfully shrugged off their daily fantasy brand in order to put on a more comprehensive nametag. This advance further widened the gap between them and the third-positioned Borgata and Ceasers, juggling between 13-14% of the entire market share.
New Jersey Online Gambling Industry
The industry as a whole welcomed the addition of a new online casino, allowing the overall gambling market revenue to reach a record $33,594,391 in January. With DraftKings already at rivalry with FanDuel sportsbook, and their new online casino opposing FanDuel’s online casino sister site – Betfair, the New Jersey market is yet to be in for a treat.