The successful partnership between Evolution Gaming, a leading live casino software supplier, and Scientific Games, a casino tech giant, has led to further fruition. The two companies have come forward with an announcement to extend their partnering relations, all to open more new markets.
Scientific Games is also benefiting from the introduction of software developers to regulated markets and gaining more credibility. Expansion to new regulated markets and affirmation of their clients are to be expected, as are the promising outcomes of such moves for all parties involved.
News Highlights
- Evolution Gaming is expanding partnership with casino tech giant Scientific Games.
- New games will be available at Scientific Games’ unique Open Gaming system.
- New markets, including the US, open for Evolution’s products and services.
The Details Of Their Partnership
The partnership between the two leading companies in the interactive gambling world originally came about in 2016. Back then, Evolution Gaming was looking for a suitable platform to partner with and get their products to a broader target pool. At the same time, they met Scientific Games’ quest for content innovation and variety that suits the needs of their markets.
A Successful Relationship
Confirmation of this partnership’s success is more than evident throughout its track record of accomplishments. After all, Evolution all but glided into the Canadian legal online gambling market through two significant companies – Lotto-Quebec and the British Columbia Lottery Corporation.
US aspirations were also met, as Evolution’s live casino products found their place on New Jersey clients that are existing partners with Scientific Games. One such includes the Atlantic City’s Resorts Casino Hotel and Kindred Group, recently known to have released their online casino and sportsbook brand Unibet.
A Win-Win Situation
Should things continue to develop in the same fashion, everything will get better for both the players and the Evolution Gaming executive staff. The recent partnership brought about a statement by Evolution’s Chief Business Development Officer, James Stern supporting these advantages.
“We have worked with Scientific Games for a number of years on exclusive game content, and we are glad to extend this relationship and have Evolution’s Live Casino available on the Scientific Games platform.”James Stern
The same thrill and exaltation are evident in the statement provided by the other party on the occasion of the extended partnership. Dylan Slaney, Scientific Games Digital SVP, further emphasized the benefits of the integration.
“[The partnership] now adds even further choice for our licensees across multiple territories, including the US, to provide their players with feature-rich multi-studio content and experiences.”Dylan Stanley
How Does Evolution Fare So Far?
So far, Evolution Gaming has fared well at any market it has attempted to access through their SG partnership, i.e., their clients. Their accomplishments in the European market are quite significant, especially with the exclusive rights to provide live Three Card Poker.
Along with Texas Hold’em, these two top popular land-based poker variants of Scientific Games were adapted to premium live casino content in Evolution’s laboratories.
Good News For the US
Evolution’s accomplishments in the US are not to be neglected, even though that market is still only coming to life. Success in the Garden State was the first of its kind for live casinos in the newly regulated market. The content started showing up on partnering sites right after a deal was signed in August 2018.
A similar deal is expected to complement existing online casino operators in Pennsylvania with a fair share of Evolution live casino content. The software supplier has been authorized with a conditional Interactive Gaming Manufacturer license. Chances are they will need to construct a whole studio in Penn-state for legal compliance, like the one they have in Atlantic City.
What’s In It for US Online Gambling?
Gaining access to new markets, especially complex ones such as the US, is done more naturally through a partnership with an already established brand in the industry. Such a smooth and seamless introduction is just as good for the extensive player pool, opening a whole new range of game variants.
While it is still early to generalize, the presence of Evolution and SG is bound to bring a lot to the table for US legal online gambling.
