You might ignore it, but the chances are, there is music playing in the background anywhere you might spend money. Casinos utilize popular beats to inject some thrill into sitting at a slow machine or table game.
You may be the type to dive into streaming platforms such as Spotify and Apple Music and fish out exciting playlists to keep the good mood going. There is a more profound, money-motivated method for companies behind what seems like a common-sense decision to avoid boredom.
The Goal Of Background Music
Philip Kotler remarked in a 1973 article for the Journal of Retailing:
In some cases, the place, the atmosphere of the place, is more influential than the product itself in the purchase decision. In some cases, the atmosphere is the primary product.Philip Kotler
It’s clear the essential role background music plays since the sounds of life can subconsciously drive us to feel a particular way. From the comfort of feeling at home to a simple distraction, a good tune sets the mood.
A bar or club is the perfect spot to distract you and party the night away, courtesy of the vibrancy created by the loud music. High-end restaurants play gentle instrumentals to give an ambiance of comfort and relaxation.
On the other hand, retail stores play a particular tracklist to attract customers in their demographic and increase sales. There’ll be beeps to notify passengers of departures, arrivals, and announcements if you’re in an airport.
How It Affects Gamblers
And what of casinos? Of course, the house wants you to keep on playing while providing an exciting gaming experience.
Have you ever wondered why there are sound effects or background music everywhere in Vegas? Even online gambling sites play popular songs in their games or jazzy instrumentals at virtual tables. Any playlist you’ll find in a casino isn’t there by accident.
If you’re on a good run and want to keep up the tempo, dynamic songs will not only keep you entertained but also energized. The tracks evoke feelings of pleasure while you play, making gambling feel optimistic and exciting. By the end of the day, you’ll walk away feeling like you had the time of your life.
How Casinos Use Music To Their Advantage
Land-based and online casinos use music to entertain guests and provide a thrilling atmosphere. The additional motive behind background tunes involves a few revenue-related advantages.
Popular Songs Motivate You to Stay and PlayPicture the sounds of sirens, alarms, and coins rolling. Casinos adopt these simple sounds to celebrate wins, which creates an enthralling atmosphere. The result is a feel-good factor that keeps gamblers in the house.
Specific Tempos May Increase the Speed You GambleMusic creates a particular rhythm, and casinos know that. That’s why they play tracks that increase your gambling speed. High-intensity beats aid the split-decision making abilities needed in many games.
Music Helps You Stay Focused On the GameLosing concentration while you’re in the heat of the game is the last thing you’d want. Casinos step in by playing songs that’ll resonate with gamblers which reduces distractions. It keeps you zoned into the game, making you less likely to walk away.
A Party Atmosphere Loosens the WalletSlots and table games in casinos aren’t their only source of income. Compliments such as food, drinks, and merchandise boost cash flow, and what better way to sell them than creating a party atmosphere? The background music generates a sense of bliss which encourages you to spend a few extra bucks and generate more income for the house—a win-win situation.
Background Music Is Essential In A Casino
Casino gaming music is a must-have since it heightens the mood of every player. It may not be the basis for a gambler’s success, but it’s an inventive way of elevating the experience to a whole new level.
Next time you’re gambling, see if you notice more of the sounds in the air. Remember, while they are all a part of the fun, some of those dings, beats, and whistles may be having a more significant effect on you.