Step Into the Future at ICE London 2020

ICE London Conferences 2020

ICE London 2020 is the type of event that brings together people from all over the iGaming industry. Last year, the event welcomed over 35,000 attendees. This year’s event, taking place in London, February 4-6, 2020, is sure to welcome the most recent innovations from the most forward-thinking online casino game developers in the world.

This year’s ICE London will represent over 150 countries. More than 9,000 operators will attend, and more than 600 providers will exhibit their portfolios of premier online casino games, BetSoft included.

News Highlights

  • ICE London 2020 will take place from February 4-6, 2020.
  • Over 9,000 operators will attend, and over 600 providers will showcase their products.
  • BetSoft will present its award-winning portfolio

The When, Where, and Why

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ICE London always takes place at the beginning of February. For three days, from the 4th until the 6th, attendees will have the chance to discover the latest developments in the land-based and iGaming industry.

They will be able to find out more about the innovation across all sectors, and see the exhibition of over 600 software developers and service providers, BetSoft included.

Potential Business Opportunities

Manage Your Online Gambling Budget Successfully

The event allows visitors to find potential business partners. That’s why ICE is considered to be the Global Gaming Hub for all B2B industry experts.

Having some of the highest rates in terms of attendance, ICE London continues to be the place where gaming professionals look for services and solutions and showcase their product.

VOX Conferences

The ICE VOX Conferences led by business giants will take place on the 3rd and 4th February, so those who want to debate, learn, and discuss problems and solutions will have two days of insightful content to enjoy. Six conferences will take place in one:

  • World Regulatory Briefing
  • Hospitality Technology
  • International Casino Conference
  • Advertising and Marketing
  • Modernizing Lotteries
  • Cybercrime and Security

Expert speakers from leading online and offline gaming companies will provide insight into problem-solving, innovation, optimization, expansion, and advertising to all interested parties.

Usain Bolt & Ganapati PLC

The star of the event will most definitely be Usain Bolt. The athlete has teamed up with Ganapati PLC for the development of a branded slot, so all slot fans have the chance to hurry up and meet their favorite sprinter in person!

BetSoft to Showcase Its Award-Winning Portfolio

Betsoft Gaming New Logo

BetSoft Gaming, as already mentioned, will also attend the ICE London 2020. In addition to its full games portfolio, the leading software developer will showcase its soon-to-launch Super Sweets and Total Overdrive video slots.

The developer will be exhibiting its games on stand S3-312, and both games will be available in demo. Those who want to sneak a peek and be the first ones to try out these real money online slots will have the opportunity to do so throughout the show.

Super Sweets & Total Overdrive Slots

Super Sweets Online Slot Logo

Super Sweets is a 5×3 video slot packed with special features such as free spins and respins and offers an incredible win potential.

Total Overdrive is the remake of BetSoft’s classic fruit slot. The upcoming video slot carries the developer’s signature cinematic quality with five paylines across three reels.

As Betsfot’s Marketing Director, Annamaria Anastasi explained, the company is expecting both new titles to make an impact.


We are anticipating a highly positive response from our players with both these releases. We are also looking forward to meeting clients old and new at ICE to make 2020 another outstanding year.

Annamaria Anastasi

ICE London 2020 Expectations

Considering its success in previous years –and the fact that 85% of visitors last year said they were likely to return– once again, ICE London is expected to be a feast for all senses in 2020.

The ICE VOX Conference, where attendees will learn directly from the top business leaders in the industry, is sure to be the highlight of the event.

About the Author
Shelly Schiff

Shelly Schiff - Collaborator

Especially enjoys writing about casino and bingo, but she also has experience creating content about crypto and partnerships.

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