ICE London 2019 – Highlights of The Biggest Event in iGaming

ICE London 2019 RecapThe ICE London conference is the biggest event in the iGaming industry. This year’s version certainly managed to surpass all others in magnitude. Numerous new-comers to the industry flocked to the stands in order to see how far things have come and learned about new business opportunities. Alternately, established companies offering products that fit the nature of the industry have additionally used the opportunity to show off their latest products.

The event was packed with excitement and innovation on all corners, yet some of the companies were definitely better at stealing the spotlight. The ones featured in the following recap were among the top.

NetEnt New Video Slot Releases

While slot launches are not as breaking news now that the player pool is constantly overflowing with additional software brands and products, NetEnt’s video slots are sure to stand out. The leading online casino software provider continues the tradition of paying tribute to famous characters. Their latest releases, the Ozzie Osbourne and Conan slot are sure to meet every player’s needs.

Did You Know?

The New Jersey Division of Gaming Enforcement (NJDGE) has just granted NetEnt a permanent Casino Service Industry Enterprise license. US online players can expect new things from them soon!

Exploding Jackpots by SBTech

The “Exploding Jackpots” invention by SBTech successfully marked the company’s decade-long participation in the event and further supported its purpose. While there is nothing new about jackpots, players are sure to be pleasantly surprised by the “must-drop” prizes that this feature provides.

As their team officially stated, just as many benefits are in store for the operators offering games and sports bets from the SBTech platform.

Exploding Jackpots is the ultimate gamification tool for operators enabling their players to receive an enhanced experience, with the chance of randomly unlocking one or more potentially life-changing cash prizes across any sports bet or slot spin.

New Game Releases and the “360 Proposition” by GiG

The Gaming Innovation Group (GiG) made good use of their presence at the ICE London 2019 and introduced their top slot releases. The key target audience were able to get a first glimpse or two into the Fruit Slot, Pop Star, and MegaNova slots poised to dominate the contemporary casino game sphere.

Their 360 Proposition invention also made a front-row position at the stand, as the company’s optimal solution to brand transition across platforms. GiG CEO, Richard Brown stated the following:

We have managed to capture an entire value train within iGaming with a different solutions ranging from GiG Core, which is the platform itself, we then have a full-serviced sports book solution, media services, and we have just launched a gaming studio which is in its early childhood. That enables partners to transition online whether they’re big brand or land-based casinos, with only one point of contact.

The CardPay ICE New Year Party

Shifting focus from software to payment solutions, CardPay got their own five minutes of fame at the ICE 2019 through their private party. With a selection of “best-of-the-best” invitees, some drinks, and football to hit it off, their team maximized on the opportunity for a proper introduction.

CoinPoint on Blockchain Technology

The “A to Z Blockchain Implementation” presentation at the CoinPoint stand served them perfectly to present all the benefits of the blockchain technology, as well as their plans for future use. The marketing agency talked of its potential, diversity, and ultimately offered a free consultation on the matter for one of the lucky individuals who registered by scanning the provided QR code.


About the Author
Shelly Schiff

Shelly Schiff - Collaborator

Especially enjoys writing about casino and bingo, but she also has experience creating content about crypto and partnerships.