Stockholm-based casino supplier, NetEnt is looking to further strengthen its position in the US market. After a years-long presence on the New Jersey regulated online marketplace in the US, the software company was finally awarded a Casino Service Industry Enterprise license. On the other hand, NetEnt is also expanding its presence in Pennsylvania with a multi-year contract with Parx Casino. Keep reading to learn the latest details on the company’s key US partnerships.
NetEnt New Jersey Licensing
NetEnt first applied for this license when they entered the market back in mid-2015. Soon afterward, in September 2015, the company was granted a transactional waiver (a kind of temporary operative license) that allowed it to cater to players from the NJ jurisdiction without breaking any laws.
At the very start of 2019, the New Jersey Division of Gaming Enforcement finally completed its licensing review process for NetEnt. This, however, does not mean that the company has been offering its products illegally so far.
In this regard, bear in mind that this achievement is more rightfully attributed to a subsidiary of this Swedish casino software giant – NetEnt Americas. The Managing Director of NetEnt Americas, Erik Nyman, most definitely agrees with the importance of this license and what it means for future moves of the company:
We are very pleased to obtain our first permanent online gaming license in the US. We have been present in New Jersey since 2015 and have supported the regulator throughout the licensing process. The license marks yet another step in our US expansion, as we hope to enter additional states if and when they regulate online casino.
Further Expansion Into Pennsylvania
Even though the official release of the Pennsylvania online gambling market is currently on hold, NetEnt’s plans for integration have moved forward. At the beginning of February, they announced a partnership with the famous Parx Casino.
They are intended to provide a diverse selection of online casino games to Parx Online. Aside from this platform, the Greenwood Gaming and Entertainment Inc. additionally owns and operates the Parx Casino, a horse racing parlor, and the largest gambling complex in the state.
Partnership With Parx Casino
This move is only strengthening the software giant’s position in the flourishing US gambling industry, with Parx being their third partner. The reality is no less promising, as confirmed by Nyman himself:
I am certain that Parx player’s will enjoy our games and unique features and that our tools will help Parx grow their business within online casino.
The other party is just as enthusiastic, evident from the statement made by Matthew Cullen, SVP iGaming and Sports at Parx Casino:
We are looking forward to expanding the Parx Casino offerings into the online world. As part of this, we’re excited to be able to offer NetEnt’s outstanding suite of game content as part of our online casino launch in Pennsylvania.