The Spanish casino software provider, Red Rake Gaming, is officially expanding its business into the hottest online gambling market at the moment, the USA.
In a partnership with Wind Creek Hospitality (WCH), the company has finally obtained its first social casino B2B partner, which in itself is a notable achievement for Red Rake Gaming.
- Red Rake Gaming gets its first social casino B2B partner for its free-to-play games.
- US operator, Wind Creek Hospitality, works on improving the gameplay offering for its players.
- US legal online gambling market is drawing more attention due to its potential.online casino us
Red Rake Seal Their First B2B Deal
Red Rake Gaming has concluded a deal with the US tribal casino operator Wind Creek Hospitality (WCH), allowing them to include their full portfolio of slots, table, and bingo games on the social casino site WindCreekCasino.com.
Implications for Red Rake Gaming
This is a remarkable achievement for the Spanish provider, that has been developing and operating social casino games alongside their regular gameplay offering for ten years now. Hence, this deal is an essential step for the company as a whole, as pointed out by the Red Rake managing director in Malta, Nick Barr, in his statement:
We are honored to work alongside Wind Creek in their social casino business. This is a significant step for us, because not only is this our first partner in the social casino industry as a B2B entity, but also because it is the foundation of what we expect to be another great regulated market for us in terms of real money. We anticipate a great partnership with Wind Creek for many years to come.
WCH Aims to Become Stronger
WCH is already an established reputable casino operator, with facilities in multiple regulated markets – Alabama, Pennsylvania, Nevada, Aruba, and Curacao. Understandably, they aim to come out even stronger from a deal such as this one. The Vice President of Game Operations for WCH, Ron Nesbitt, specifically pointed out the compatibility between Red Rake’s games and their loyalty program:
Our social gaming site, WindCreekCasino.com, provides our customers with an engaging and interactive experience that has proven to be an excellent retention tool for us over the years. We are delighted to enhance our offering with the addition of Red Rake Gaming content. The games are very strong, with high-quality graphics, action-packed feature games, and immersive bonus rounds. Combined with our top-notch rewards program, Red Rake’s game offerings will help us ensure a fantastic player experience.
About Red Rake Gaming
Red Rake Gaming is a Spanish company developing games for the internet gambling market. They develop both free-to-play and real-money online casino games. They were initially established in 2011, and have managed to grow and expand substantially in less than a decade, building a network of partnerships with operators globally.
Recently, they have boosted their Spanish presence all the more through a partnership with KIROL Group. Their success is much due to the company’s excellent online slot game portfolio, although they offer just as good video bingo and video poker titles.
The Effect on the US Online Gaming Industry
The entrance of Red Rake Gaming in the market will likely have an effect on the industry as a whole. It would seem that this is actually what the company is hoping for, as their Malta managing director pointed out when referring to their aspirations of accessing the real money online casino segment.
On the whole, social gaming in the US is considered to be a substantial portion of the entire interactive gambling industry, and one that provides for extensive opportunities for real-money action later on.